MLM Marketing Leads – How to Get Free Leads from Facebook

by Al Caccarile, on Mar.09, 2010 2 Comments

For most people—that is for those who are not really into building relationships online—Facebook is just another social networking site. But for the new breed of network marketers who are successfully building their multilevel marketing businesses on the internet—it is the biggest and most powerful social media platform to have ever been created.

Facebook is the most popular social networking site today. As a matter of fact, if you do a search for it on Alexa, you’ll be astounded by the staggeringly impressive statistics. It ranks second in Alexa and has more than a half million sites linking to it. Wow! Just imagine the wonders that this highly trafficked platform can create for your business.

By now almost everyone you know has a Facebook account—your sister, your neighbour, even your co-worker. If you are a real networker, you might have realized that having an active presence on Facebook can help you get free MLM marketing leads. If you are interested in learning how to take your Facebook account to the next level, take note of the following tips that I will be sharing with you.

The very first reason why people join Facebook is because they want to connect with old friends, colleagues, classmates, and family members. You can do this too, but always keep your goal in mind—to generate leads for your multilevel marketing business.

It is important to note that people do not join this social network in order to be the target of your marketing. So, rather than blatantly getting in their face with your marketing, the strategy that you need to use involves building good relationships. But don’t worry, this is the easiest thing to do when you are looking for prospects online. Just make friends, form good relationships with them, and establish rapport. If you become a marketing nag, people are most likely going to remove you from their list or even block you, and then you will lose your chance at making them as business prospects.

It is also essential to consistently add value to the social networking community. Facebook has groups which you can join that are related to your niche. Several multilevel marketing groups and other business networking groups can be found by simply entering related keywords. After successfully joining these groups, you can enter in the conversation and share your knowledge on a variety of topics. This is absolutely a great way of creating that door to good social relationships. You can send messages to promote your business but don’t let these messages define you as a person. The primary focus here is to build relationships which you can transform into business later on.

As you might have already heard, Facebook and Twitter are dominating the social media realm. A new follower on Twitter might want to get to know more about you and Facebook is just the place to do that. Take the time to send a new follower a direct message and send him/her a friend request. And don’t forget to include a personal note in your invitation. This warm gesture will definitely go a long way.

Each time you share an article, a video, a link to your website, or whatever marketing tactic you use, your Facebook connections will learn more about you. The more you share valuable information to the community, the more people will view you as an expert in your niche. It’s a well established fact that people want to do business with others who they believe in, and in order to build that trust, you need to share valuable information about subjects that you are knowledgeable about.

Facebook is so much more than just a social outlet for connecting with people in our lives. When used effectively, it can be a fantastic source of an overflowing number of leads for your MLM business.

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